In the heart of Athens, during the most magical time of the year, Protergia—in collaboration with the Region of Attica—unveiled a Christmas Village that truly lived up to the season. Twinkling lights, playful installations and daily happenings turned the space into a go-to destination for families, children, and passersby alike.
HÄST was called in to keep the festive cheer flowing—not just on the ground, but across every screen.
Our team managed the full daily content production for social media, capturing candid moments, warm smiles and all the highlights that made the village come alive.
Working on-site, we delivered a steady stream of photo and video content, designed to inform, excite and—above all—inspire people to visit. Whether it was a choir performance, a hands-on workshop or a spontaneous dance from the village’s youngest guests, our lenses were always on.
To widen the reach, we curated a series of micro-influencer collaborations, generating authentic buzz across Instagram and TikTok and drawing in new crowds throughout the event's run.
At the same time, we designed and developed a dedicated website, bringing all event information, visual material, and programming into one central digital hub—building not just visibility, but credibility too.
From the first snowflake to the final selfie, we helped Protergia create an online celebration that matched the magic of the real one. Because joy deserves to be shared—on-site and on-screen.
