Turning a public park into a shared Christmas neighbourhood

XMAS West Park was a large-scale Christmas experience developed for the Region of Attica, with PPC (ΔΕΗ) as major sponsor. Set in Tritsis Park, the project introduced a new festive destination for Western Athens. An experience designed to belong to the area, its people, and its everyday life.

Services

Year2025

Challenge

The core challenge was to create a Christmas destination with a character of its own, able to stand apart from established, central, and often idealised festive experiences. The project needed to resonate with Western Athens, an area defined by strong local identity, lived neighbourhoods, and a deep sense of pride in place. At the same time, XMAS West Park was asked to unite multiple municipalities, activate an emblematic yet underutilised public park, and signal a new beginning for its role within the city. The brand could not rely on familiar Christmas tropes. It had to feel urban, grounded, and real. Festive, without being decorative. Warm, without being sentimental. The challenge extended across every layer of the project, from language and visuals to space and communication. Consistency was essential, as was the need for the experience to feel genuinely owned by the people it was created for.

Outcome

XMAS West Park established itself as a new meeting point for Western Athens and a shared reference for the wider city. The project successfully shifted attention westward, giving Tritsis Park renewed visibility and meaning as a place of gathering. The identity was embraced as something local and authentic, carried through seamlessly from naming and narrative to physical space and digital presence. Residents responded with a strong sense of belonging, while visitors engaged with the project as a lived experience rather than a spectacle. Through a unified approach and clear authorship, the project achieved coherence at scale across branding, content, space, and communication. This resulted in high participation, sustained engagement, and a lasting imprint on the cultural landscape of the area.