Setting a New Standard for Greek Television
HÄST transformed Naftemporiki TV into Greece’s most advanced, fully automated channel, setting a new benchmark for broadcasting in 2025.
Naftemporiki, one of Greece’s most established media brands, set out to reinvent its television channel for the future. The goal was ambitious: to create a station that could stand alongside international broadcasters in terms of technology, design, and daily operations.
HÄST took on this challenge by leading a complete technological and creative overhaul. From building a second state-of-the-art studio with a fully bidirectional control room, to integrating Vizrt solutions such as Viz One, Mosart, and advanced Graphics, every element was designed for speed, flexibility, and scalability.
At the same time, our creative team developed a modern visual identity with dynamic, cutting-edge graphics that gave Naftemporiki TV a distinctive look and feel. The introduction of automation turned production into a true one-man show, where Mosart Automator enriched live broadcasts with real-time mixing, video wall movements, and animated elements—enabling 15 hours of live daily content at international production standards.
This achievement was the result of close collaboration between HÄST, global partners Vizrt and VSN, the Comart team, and Naftemporiki’s in-house professionals, who fully embraced the new operational philosophy.
With this project, HÄST didn’t just upgrade a TV channel. We established a new benchmark for how television can be produced and experienced in Greece: faster, smarter, automated, and ready for the future.
