Setting a New Standard for Greek Television
HÄST transformed Naftemporiki TV into Greece’s most advanced, fully automated channel, setting a new benchmark for broadcasting in 2025.
Naftemporiki, one of Greece’s most established and trusted media brands, aimed to redefine its television presence for a new era. The challenge was not simply to modernize existing infrastructure, but to elevate the channel to full international broadcasting standards. This meant upgrading technology, workflows, and on-air identity while ensuring the operation could scale to meet the increasing demands of live content in 2025 and beyond. The transformation needed to balance innovation with reliability, enabling faster production, greater flexibility, and a contemporary visual language—without disrupting the channel’s daily operations or editorial integrity.
HÄST led a comprehensive technological and creative transformation that reshaped Naftemporiki TV from the ground up. The project included the development of a second state-of-the-art studio with a fully bidirectional control room, alongside the integration of advanced Vizrt solutions such as Viz One, Mosart, and dynamic Graphics to support speed, automation, and scalability. In parallel, a modern on-air visual identity was introduced, featuring dynamic graphics and a refreshed design language. Automation enabled a true one-man-show production model, supporting up to 15 hours of daily live broadcasting. The result was a future-ready TV channel operating at international standards, setting a new benchmark for broadcast production in Greece.
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